Graphic Design & Visual Communication
The students identify facts about Berlin a newcomer usually does not know. They design a set of instructions based on illustrations, pictograms and text to inform Berlin visitors about these conditions. Finally, the entire communication concept is being presented on an A2 poster.
Marc Twain’s Berlin travel report “The Chicago of Europe” serves as an inspiration. The students combine the original text with their own photos, illustrations and collages. Starting with layout exercises and software tutorials, they get to know methods to plan and design pages, familiarize with paper qualities and learn to bind a book.
During a joint workshop with students of the German University in Cairo, the students have designed a range of multilingual typographic posters. For example local groceries from Berlin such as “Sauerkraut” are being explained in English, while the way the word sounds is expressed in Arabic or Chinese. The design magazine PAGE online has published the project (in German).
The posters have been designed for “BAUarbeiten”*, the semester exhibition of our design students. They function as printed placards as well as screen-based animations.
* Bauarbeiten (German) has a double meaning, it says “BAU’s work” as well as “Construction works”
Utilising Design Thinking techniques, the students develop concepts for novel services based on apps. There is a strong focus on Service Design and User Experience Design (UX Design) in the creation phase. From content planning to the actual screen design, the students develop interactive prototypes of their mobile apps.
The Berlin-based fashion brand Polyforma offers premium sneakers, manufactured in Italy. Together with the company the students designed campaigns to position the brand more in Berlin. Click here for further information.