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BA Business Administration | International Management & Marketing

Develop a global mindset for modern business. Students build practical skills in management, marketing, strategy, digital business, and organisational practice. They learn to coordinate projects, work with diverse teams, and develop international management and marketing strategies for startups, SMEs, and multinational corporations.

 

Study International Management & Marketing in Berlin

Program Outline

The BA Business Administration | International Management & Marketing program covers key areas of business administration, including the foundations of management and marketing, international business, digital business, organizational theory, strategic management, human resource management, accounting and controlling, and practice-oriented business skills such as team building, conflict management, and critical thinking. Through project-based learning, case studies, and practical business challenges, students develop the analytical, strategic, and interpersonal competencies needed to navigate diverse international business environments and respond to the demands of a rapidly evolving global marketplace.

Key Dates

Application period:

Fall Semester 2026–2027

 

Program start

October

   

Program Insights Webinar:

16 July 2026



Duration

3 years (6 semesters)

Full-time

Available Locations

Berlin

Tuition Fees

Tuition fees and additional costs may vary depending on applicant status and academic year. Please check the final admissions and tuition information with our Admissions team.

EU Nationals:

745 EUR monthly installment,

6 installments per semester

Non-EU Nationals:

4,640 EUR installment,

once per semester

Key Information

The program supports students in building a modern business skill set that can be adapted to different international business settings. Students learn to approach management and marketing challenges through applied projects, business analysis, strategy development, intercultural awareness, and practical decision-making.

Academic Calendar

2025 Academic Calendars

Qualification

Bachelor of Arts (BA)

Graduate Outcome

The BA Business Administration | International Management & Marketing prepares students to lead projects, manage teams, and drive business performance. Graduates can pursue careers in marketing, management, consulting, NGOs, or launch their own startups, with global opportunities in Berlin and beyond.

Multinational corporations
Consultancy firms
Non-governmental organizations
Public sector institutions
Founding a start-up company (e.g. consultancy or business analysis services)
Further study and research

Featured Alumni

Admission Requirements

To apply for the BA Business Administration | International Management & Marketing program, applicants must hold a German Abitur, Fachabitur, or an equivalent international qualification. Foreign qualifications must meet the equivalence criteria established by the German Central Office for Foreign Education.

Applicants are required to submit the following documents:

  • Passport
  • High school diploma certificate and transcript
  • Official English or German translations of educational documents, where applicable
  • University certificate and transcript, if applicable
  • Official English or German translations of university documents, where applicable
  • Proof of English language proficiency at CEFR level B2 or higher

As the program is taught entirely in English, German language proficiency is not required.

Applicants who are eligible for admission to a bachelor’s degree program but have not yet achieved CEFR level B2 in English may apply to the English Preparatory School before commencing their studies.

FAQ

What degree will I receive after completing the BA Business Administration | International Management & Marketing?

Graduates receive a Bachelor of Arts (BA) degree.

Is the BA Business Administration | International Management & Marketing taught in English?

Yes. The program is taught entirely in English. German language proficiency is not required; however, applicants must provide proof of English language proficiency at CEFR level B2 or higher.

How long does the program take?

The program is completed over 3 years (6 semesters).

Where is the program taught?

The program is taught in Berlin.

What do students study in International Management & Marketing?

Students study key areas of business administration, including management, marketing, international business, digital business, organizational theory, strategic management, human resource management, accounting and controlling, as well as practice-oriented business skills.

What career paths are possible after this program?

Graduates may pursue career opportunities as general managers, business analysts, consultants, management professionals, marketing professionals, or business specialists within SMEs, multinational corporations, startups, NGOs, and public sector organizations. The program also provides a strong foundation for postgraduate study and research.

What are the admission requirements?

Applicants must hold a German Abitur, Fachabitur, or an equivalent international qualification, submit the required application documents, and provide proof of English language proficiency at CEFR level B2 or higher.

Do I need German language skills to apply?

No. German language proficiency is not required for this English-taught program.

Faculty Members

Students in BA Business Administration | International Management & Marketing learn from academic staff with expertise in business administration, management, marketing, data, finance, entrepreneurship, strategy, and international business contexts. The current academic staff listed for Business Administration includes Prof. Dr. Erick Behar-Villegas, Prof. Dr. Peter Mantel, Prof. Dr. Jennifer Hynes, Prof. Dr. Hasan Koç, and Prof. Dr. Barış Ülker.

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