Prof. Dr. Manfred Lieb

Manfred Lieb is a longstanding member of the BI community. From 2014 to 2021, he served as an external lecturer and consultant in the development of Business Administration at the BI. Previously he was a professor at Heilbronn University of Applied Sciences starting in 1989. He also held positions as dean, dean of studies, and chairman of the examination board. He was a member of the Senate of the University Council. Prof. Dr. Lieb studied Management and Business Administration at the TU Berlin and University Mannheim. He finished his doctorate at the University of Mannheim and worked in the branded goods industry for several years before returning to university. Prof. Dr. Lieb has experience in teaching and heading MA and BA programs for over 30 years. His latest publications are: “Sparende Unternehmen. Reich und einfallslos.” (2019) and “Continually harvesting the crowds: A comparative case study of CMON and PEGASUS in the crowdfunding tabletop market“ (2016).