Turn data into business decisions. The BA Business Administration | Data Science & Business program develops analytical, managerial, and digital business skills for a data-driven economy. Taught in English at Whitecliffe University of Applied Sciences in Berlin, students develop practical skills in data analytics, programming, and machine learning, and learn to apply them to real business problems. They use these tools responsibly, weighing the ethical and human implications of AI and data-driven technologies.
Study Data Science & Business in Berlin
The BA Business Administration | Data Science & Business program combines management and data science for a data-driven economy. It approaches data science from a business and decision-making perspective, not as a purely technical discipline. Students study core business areas such as international business and strategy, and develop soft skills such as teamwork and negotiation. They also explore digital business topics, including digital marketing and platform business models. On the technical side, they build skills in programming (Python and R), machine learning, and learn to handle data responsibly. No prior programming knowledge is required.
Application period:
Fall Semester 2026–2027
Program start:
October
3 years (6 semesters)
Full-time
Berlin
Tuition fees and additional costs may vary depending on applicant status and academic year. Please check the final admissions and tuition information with our Admissions team.
745 EUR monthly installment,
6 installments per semester
4,640 EUR installment,
once per semester
The program supports students in building both business and analytical skills. Through hands-on teaching, case-based learning, labs, real-life simulations, group work, and applied projects, students learn to apply data science to real organizational challenges and business decisions. They use these tools ethically and responsibly, mindful of data protection and the human impact of AI and technology.
Graduates of the BA Data Science & Business are prepared for high-demand roles at the intersection of management and data science. Based in innovative Berlin, they gain the skills to pursue careers in business analytics, digital product and marketing management, business development, strategy, entrepreneurship, and consulting – in multinational corporations, NGOs, start-ups, and beyond.
To apply for the BA Business Administration | Data Science & Business program, applicants must hold a German Abitur, Fachabitur, or an equivalent international qualification. Foreign qualifications must meet the equivalence criteria established by the German Central Office for Foreign Education.
Applicants are required to submit:
As the program is taught entirely in English, German language proficiency is not required.
Applicants who are eligible for admission to a bachelor’s degree program but have not yet achieved CEFR level B2 in English may apply to the English Preparatory School before commencing their studies.
Graduates receive a Bachelor of Arts (BA) degree.
Yes. The program is taught entirely in English. German language proficiency is not required; however, applicants must provide proof of English language proficiency at CEFR level B2 or higher.
The program is completed over 3 years (6 semesters).
The program is taught in Berlin.
Students study management, international business, and strategy, alongside data science applied to business. On the data side, this includes programming (Python and R), machine learning, digital enterprise and platform business models, digital marketing, and hands-on work with real datasets. The program also covers responsible data use, data protection and the ethical and human implications of AI and automation.
No. Prior programming knowledge is not required. Programming is taught through hands-on learning, applied analytical techniques, and practical work with datasets.
Graduates of the BA Data Science & Business are prepared for high-demand roles at the intersection of management and data science. Based in innovative Berlin, students gain the skills to pursue careers in marketing, strategy, business development, entrepreneurship, multinational corporations, NGOs, start-ups, and beyond — or continue with further study and research.
Applicants must hold a German Abitur, Fachabitur, or an equivalent international qualification, submit the required application documents, and provide proof of English language proficiency at CEFR level B2 or higher.
No. German language proficiency is not required for this English-taught program.
Students in BA Business Administration | Data Science & Business learn from academic staff with expertise in business administration, management, data science, analytics, finance, entrepreneurship, strategy, and international business contexts. The current academic staff listed for Business Administration includes Prof. Dr. Erick Behar-Villegas, Prof. Dr. Peter Mantel, Prof. Dr. Hasan Koç, Prof. Dr. Jennifer Hynes, and Prof. Dr. Barış Ülker.