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BA Business Administration | Data Science & Business

Turn data into business decisions. The BA Business Administration | Data Science & Business program develops analytical, managerial, and digital business skills for a data-driven economy. Taught in English at Whitecliffe University of Applied Sciences in Berlin, students develop practical skills in data analytics, programming, and machine learning, and learn to apply them to real business problems. They use these tools responsibly, weighing the ethical and human implications of AI and data-driven technologies.

 

Study Data Science & Business in Berlin

Program Outline

The BA Business Administration | Data Science & Business program combines management and data science for a data-driven economy. It approaches data science from a business and decision-making perspective, not as a purely technical discipline. Students study core business areas such as international business and strategy, and develop soft skills such as teamwork and negotiation. They also explore digital business topics, including digital marketing and platform business models. On the technical side, they build skills in programming (Python and R), machine learning, and learn to handle data responsibly. No prior programming knowledge is required.

Key Dates

Application period:

Fall Semester 2026–2027

 

Program start:

October

   

Duration

3 years (6 semesters)

Full-time

Available Locations

Berlin

Tuition Fees

Tuition fees and additional costs may vary depending on applicant status and academic year. Please check the final admissions and tuition information with our Admissions team.

EU Nationals:

745 EUR monthly installment,

6 installments per semester

 

Non-EU Nationals:

4,640 EUR installment,

once per semester

Key Information

The program supports students in building both business and analytical skills. Through hands-on teaching, case-based learning, labs, real-life simulations, group work, and applied projects, students learn to apply data science to real organizational challenges and business decisions. They use these tools ethically and responsibly, mindful of data protection and the human impact of AI and technology.

Academic Calendar

Academic Calendars

Qualification

Bachelor of Arts (BA)

Graduate Outcome

Graduates of the BA Data Science & Business are prepared for high-demand roles at the intersection of management and data science. Based in innovative Berlin, they gain the skills to pursue careers in business analytics, digital product and marketing management, business development, strategy, entrepreneurship, and consulting – in multinational corporations, NGOs, start-ups, and beyond.

Business/Data Analyst
Business Intelligence Analyst
Digital Product Manager
Marketing/CRM Analyst
People/ HR Analyst
Business Developer
Data Consultant

Admission Requirements

To apply for the BA Business Administration | Data Science & Business program, applicants must hold a German Abitur, Fachabitur, or an equivalent international qualification. Foreign qualifications must meet the equivalence criteria established by the German Central Office for Foreign Education.

Applicants are required to submit:

  • Passport
  • High school diploma certificate and transcript
  • Official English or German translations of educational documents, where applicable
  • University certificate and transcript, if applicable
  • Official English or German translations of university documents, where applicable
  • Proof of English language proficiency at CEFR level B2 or higher

As the program is taught entirely in English, German language proficiency is not required.

Applicants who are eligible for admission to a bachelor’s degree program but have not yet achieved CEFR level B2 in English may apply to the English Preparatory School before commencing their studies.

FAQ

What degree will I receive after completing the BA Business Administration | Data Science & Business?

Graduates receive a Bachelor of Arts (BA) degree.

Is the BA Business Administration | Data Science & Business taught in English?

Yes. The program is taught entirely in English. German language proficiency is not required; however, applicants must provide proof of English language proficiency at CEFR level B2 or higher.

How long does the program take?

The program is completed over 3 years (6 semesters).

Where is the program taught?

The program is taught in Berlin.

What do students study in Data Science & Business?

Students study management, international business, and strategy, alongside data science applied to business. On the data side, this includes programming (Python and R), machine learning, digital enterprise and platform business models, digital marketing, and hands-on work with real datasets. The program also covers responsible data use, data protection and the ethical and human implications of AI and automation.

Do I need programming experience before applying?

No. Prior programming knowledge is not required. Programming is taught through hands-on learning, applied analytical techniques, and practical work with datasets.

What career paths are possible after this program?

Graduates of the BA Data Science & Business are prepared for high-demand roles at the intersection of management and data science. Based in innovative Berlin, students gain the skills to pursue careers in marketing, strategy, business development, entrepreneurship, multinational corporations, NGOs, start-ups, and beyond — or continue with further study and research.

What are the admission requirements?

Applicants must hold a German Abitur, Fachabitur, or an equivalent international qualification, submit the required application documents, and provide proof of English language proficiency at CEFR level B2 or higher.

Do I need German language skills to apply?

No. German language proficiency is not required for this English-taught program.

Faculty Members

Students in BA Business Administration | Data Science & Business learn from academic staff with expertise in business administration, management, data science, analytics, finance, entrepreneurship, strategy, and international business contexts. The current academic staff listed for Business Administration includes Prof. Dr. Erick Behar-Villegas, Prof. Dr. Peter Mantel, Prof. Dr. Hasan Koç, Prof. Dr. Jennifer Hynes, and Prof. Dr. Barış Ülker.

Whitecliffe University of Applied Sciences.
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