BA Business Administration | International Management & Marketing

To apply for the BA Business Administration | International Management & Marketing program, applicants must hold a German Abitur, Fachabitur, or an equivalent international qualification. Foreign qualifications must meet the equivalence criteria established by the German Central Office for Foreign Education.

Applicants are required to submit the following documents:

• Passport
• High school diploma certificate and transcript
• Official English or German translations of educational documents, where applicable
• University certificate and transcript, if applicable
• Official English or German translations of university documents, where applicable
• Proof of English language proficiency at CEFR level B2 or higher

As the program is taught entirely in English, German language proficiency is not required.

Applicants who are eligible for admission to a bachelor’s degree program but have not yet achieved CEFR level B2 in English may apply to the English Preparatory School before commencing their studies.

What degree will I receive after completing the BA Business Administration | International Management & Marketing?

Graduates receive a Bachelor of Arts (BA) degree.

Is the BA Business Administration | International Management & Marketing taught in English?

Yes. The program is taught entirely in English. German language proficiency is not required; however, applicants must provide proof of English language proficiency at CEFR level B2 or higher.

How long does the program take?

The program is completed over 3 years (6 semesters).

Where is the program taught?

The program is taught in Berlin.

What do students study in International Management & Marketing?

Students study the core areas of business administration, including management, marketing, international business, digital business, human resource management, economics, finance, and accounting and controlling, alongside the specialisation’s international management and international marketing electives, plus practice-oriented skills such as project management, negotiation, and critical thinking.

What career paths are possible after this program?

Graduates may pursue career opportunities as general managers, business analysts, consultants, management professionals, marketing professionals, or business specialists within SMEs, multinational corporations, startups, NGOs, and public sector organizations. The program also provides a strong foundation for postgraduate study and research.

What are the admission requirements?

Applicants must hold a German Abitur, Fachabitur, or an equivalent international qualification, submit the required application documents, and provide proof of English language proficiency at CEFR level B2 or higher.

Do I need German language skills to apply?

No. German language proficiency is not required for this English-taught program.